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We worked on the idea of building an infinite pattern inspired by the artist Maurits Cornelis Escher.
M.C. Escher
The fabric pattern and cover design follows the inspiration of M.C. Escher, a Dutch artist best known for his iconic optical illusions, impossible constructions that defy logic, and his prints that play with patterns and symmetry.
Brand
"As August Möbius and M.C. Escher, Spaldin® works to redefine the mattress industry, making the impossible possible, for us and for generations to come".
August Möbius
In addition, the brand is inspired by the famous mathematician August Möbius who built a bridge to another reality, in which the rules are different from those of our three-dimensional world.
Möbius strip
His great discovery, known as the "Möbius or möebius® strip", is an object that defies common sense and our prejudices about the intuitive. In addition, the peculiarities of this strange way of visualizing infinity have been turned into ingenious practical applications, most of them aimed at achieving more efficient and durable devices. It is no coincidence that the world recycling symbol is based on a Möbius strip.